Dating
Dating on the Internet is huge.
Commercial dating services
Though most people meet their dates, in their daily life, or are introduced through friends or relatives, commercial dating agencies emerged strongly in the Western world after World War II.
In the last five years, mate-finding and courtship have seen changes due to Internet dating services. Telecommunications and computer technologies have developed rapidly since around 1995, allowing daters the use of home telephones, mobile phones, and Internet-based systems to find prospective partners. "Pre-dates" can take place by telephone or online via instant messaging, e-mail, or even video. A disadvantage is that, with no initial personal interview by a traditional dating agency head, Internet daters are free to exaggerate or lie.
While the growing popularity of the Internet took some time, one in five singles is now said to look for love on the Internet, which has led to a dramatic shift in dating. Research in the UK suggests that as of 2004 there were around 150 agencies there, and the market was growing at around 20 percent a year. Academic researchers find it impossible to find precise figures about crucial statistics, such as the ratio of active daters to the large number of inactive members whom the agency will often wrongly claim as potential partners, and the overall ratio of men to women in an agency's membership. Academic research on traditional pre-Internet agencies suggests that most agencies have far more men than women among members.
Traditionally, in many societies, men were expected to fill the role of the pursuer. However, the anonymity of the Internet (as well as other factors) has allowed women to take on that role. A recent study indicated that "women pay to contact men as often as the reverse, which is quite different from behavior in telephone-based dating system[s]" (quote from Wired magazine).
The trend of singles making a Web connection continues to increase, as the percentage of American singles who have tried Internet dating has grown from two percent in 1999 to over ten percent today. More than half of online consumers (53%) know someone who has started a friendship or relationship online, and three-quarters of 18-to-24-year-old online consumers (74%) say the same. There is also some academic evidence that the 18–25 age group has significantly taken up online dating. This trend is reflected in the surging popularity of online communities such as Faceparty, Friendster, Facebook, Facebox, MySpace, and Nexopia sites which are not directly geared toward dating, but many users nonetheless use to find potential dates or research a new acquaintance to check for availability and compatibility.
There is still plenty of room for traditional matchmakers to thrive, however, and only time will tell which industry wins out in the end.
Links: OsDate Software, Lazycube